HOW TO REACH FM CUSTOMERS

Quality and quantity. Why choose one?

As the largest dedicated facilities management trade show, Facilities Show attracts a worldwide audience of professionals from across the supply chain.

With thousands of FM professionals in attendance, this presents a wealth of networking possibilities for suppliers seeking to build their network of professional contacts.

Exhibiting at Facilities Show gives your business an unrivalled opportunity to introduce itself to the market or cement its place within the FM community.

After exhibiting in 2022, Alpaca Global Solutions’ Managing Director said...

"It has just been an amazing opportunity to get the brand out to people that we would otherwise not be in contact with on any other platform other than here at Facilities Show." 
Managing Director, Alpaca Global Solutions

 

Showcase products to active industry buyers

Maximise your time with your target audience by using Facilities Show as a platform to not only showcase current products but launch new ones.  

Think of Facilities Show like a shop window, where our visitors are a primed audience of motivated and ready-to-buy facilities management professionals looking to source new solutions.  

In fact, 66% of 2022 visitors said they attended to discover the latest products and innovations on behalf of their companies. 

With visitor appetites high, it’s no wonder the show is renowned as the ultimate place to form new business partnerships and make sales.  

Speed up your sales cycle

The Covid-19 pandemic hasn't dented the popularity of in-person trade shows, which remain a vital part of many businesses' marketing strategy.  

As an in-person event, it enables you to demonstrate products or services live, giving your customers the unique chance to get hands on and see it working instantly.

They can also ask any questions without delay, speeding up your sales cycle.  

While your prospective customers are assessing your products, you can gauge their interest in them immediately, informing your marketing and sales decisions. Think market research, brand awareness, lead generation and closing deals - all at once.  

Build brand awareness

Did you know that not attending a key industry event like Facilities Show can damage your brand image? The perception of a brand that is not represented falls by 5%!

Getting your business in front of such a diverse audience from a single sector also inevitably leads to your brand becoming more recognisable on a wider scale. Some companies look at immediate results as their biggest KPI from these shows but building brand awareness can aid your business just as much by filling your pipelines and building relationships for the future.  

Exhibiting doesn’t just help people remember your brand; it also changes how people think about your brand. Just by being a part of such a prestigious event your business immediately becomes associated with some of the biggest names in attendance, as well as the thought leaders presenting within the conference.   

Did you know that not attending a key industry event like Facilities Show can damage your brand image? The perception of a brand that is not represented falls by 5%!

 Source: Facetime.org "The Power of Live Events"
 

Strengthen existing relationships

Building on existing partnerships has been difficult over the last few years with COVID legislation resulting in very few face to face meetings.

This lack of contact may have had a serious impact on your business over that time, as roughly 65% of strategic partnerships fail due (in part) to a failure to communicate.  

Facilities Show allows you to properly catch up and re-connect with your business partners, no matter where they are based, to ensure your agreements are built to last.  

There’s simply no alternative for sparking connections and building a rapport than meeting up face to face over a coffee or beer, or those all-important chance encounters on the show floor. As the sun goes down, there’ll also be plenty of socials to celebrate!  
 

Get ahead of the competition

Getting the edge on your competitors is key to increasing your market share, the trouble is knowing how to get that edge...  

If you hadn’t guessed it, our tip is to exhibit at Facilities Show. By doing so you can talk to your key targets one-on-one, taking your business challengers out the equation and allowing you to put forward a convincing value proposition directly. 

Plus, challenge the dominance of some of the biggest companies in your sector by sitting alongside them. 

Increase industry knowledge and understand what’s important to your customers

Facilities Management is constantly evolving, especially when it comes to issues such as sustainability, flexible working and new smart building technology. As a supplier, it is key to keep up to date with these changes so that your products and marketing reflect new lines of thinking.  

Exhibiting at Facilities Show gives you the unique chance to immerse yourself in the latest innovation, and how your customers and competitors are adapting to change. This well-rounded view is invaluable in ensuring all of your representatives are keeping up with market trends.  

The conference runs consecutively with the trade show and will outline the trends that will mould the ecosystem over the next few years, allowing companies to future-proof their business. 

Exhibiting at the show will allow you to be an integral part of the first show connected by the Elizabeth Line.  

68% more people will either work or live less than an hour from ExCeL, and there are also better connections for international visitors, including a 43-minute direct connection from Heathrow. 

Getting to the ExCeL is easier, faster and more convenient than ever before

Being a part of the biggest gathering the industry has to offer in 2023 is an experience in itself! Exhibiting at the show will allow you to be an integral part of the first show connected by the Elizabeth Line.  

68% more people will either work or live less than an hour from ExCeL, and there are also better connections for international visitors, including a 43-minute direct connection from Heathrow.  With more seamless travel options, visitors are more likely to attend improving conversion rates and dwell time.

But that’s not all, there’s also easier access to more hotels, restaurants and bars, as well as London's world-renowned theatre and shopping hotspots for plenty of after show networking.  
 

Show your company’s commitment to sustainability

Facilities Show, organised by Informa Markets, is committed to delivering a sustainable event. By exhibiting at Facilities Show, you’ll be a showing that your business is dedicated to creating a greener future. 

Better Stands is the landmark campaign to reduce the waste that stands and booths at exhibitions create. Facilities Show is working with customers to phase out all disposable stands at EMEA events by 2024. Learn more about Facilities Show sustainability initiatives here.